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Baylee Summer is a marketing and business strategist expert, dedicated to helping the equestrian industry. She works with ethical horse trainers and helps them create, launch, and sell out online programs, so they can work less while making more profit and impact. Her goal is to help them create profitable businesses by leveraging social media.

In this episode, we discuss what horse trainers are missing with their marketing, why leaving social media or outsourcing it to someone else isn’t always a good idea, why large followings aren’t important, what to do when you don’t know what to post, and so...

Jochen Schleese, the founder of the internationally recognized saddle company, Schleese.

Jochen is a former member of the German young rider’s 3-Day Event team, and qualified for the European Championships in 1984. Unfortunately, he had to retire his horse due to lameness, which abruptly ended his riding career. Years later, through research Jochen discovered his horse’s lameness was caused by damage to the scapular cartilage from an ill-fitting saddle. This was the catalyst for Jochen’s life-long mission to prevent saddle related damage for all horses.

In 1985, Jochen became a certified Master Saddler, and throughout his work, he later discovered...

This is a replay of our classic episode, originally recorded and aired in late 2022. Christian Kroeber, wehorse CEO, traveled to Denmark to interview the dressage superstar in person.

Cathrine Laudrup-Dufour is a Danish dressage rider who is currently ranked 2nd and 3rd in the world, as of July 2022. Cathrine is an olympic athlete, having competed in 2016 at Rio and 2021 at Tokyo, and she won double individual silver as well as helped her team win gold at the 2022 World Dressage Championships in Herning, Denmark.

But apart from her career success, Cathrine embodies much of what the...

Noor Slaoui is the first rider to represent Morocco in Olympic eventing as well as the first person from the Middle East and North Africa to compete in Olympic eventing.

She started riding when she was very young, riding mules through the mountains of Morocco with her family. As a teenager, Noor attended the École Nationale d'Equitation de Saumur in France. It was here that she developed her riding skills as well as trained to be a groom.

Noor’s success in the saddle could be accredited to her focus outside of the saddle, while caring for the horses on a...

Chiara Poscente is a Mindful Horsemanship Coach, Horse and Rider Biomechanics Trainer, and BTMM Rider Pillars Apprentice Instructor. Zak Maytum is a Mindful Horsemanship Coach, Equine Behavior Specialist, and Innovative Traditional Western Saddle Maker. Together they have founded Un-Natural Horsemanship.

Un-Natural Horsemanship is not a method, doctrine, or school. It is an Idea: Both horse and human can be equally valued and worthy parts of a balanced partnership. The highest goal is to find a good feeling for ourselves and for our horses. Beyond that, it can be fun to see how far we can carry it together.
Un-Natural Horsemanship...

Martha Cook is the managing director of Trafalgar Square Books, a publishing company serving the horse industry with beautifully illustrated, well-written books to supplement the growth and development of horse people. Martha runs the daily operations of Trafalgar Square Books, as well as handling contracts, print buying, rights, and promotion and marketing.

Trafalgar Square Books believes that, with the help of their authors, we can all learn to ride better; teach our horses to perform better; feed them and house them more in accordance to their needs; care for them when they fall ill and help them recover from injury;...

Cheryl Eriksen is an author, blogger, horse midwife, and eternal student of the horse-human connection.

While earning her MSW from Western Michigan University, Cheryl took a special interest in the effects of trauma on the developing brain, and she applied that learning, along with her personal experiences as a survivor of childhood sexual abuse, into her memoir, Follow Me, Friend.

Additionally, Cheryl has spent decades as an equine professional and extensively studied equine behavior and how it is influenced by what the human brings to the relationship. Through her work in the field of equine assisted psychotherapy and learning, Cheryl...

Steven Wilde travels the world to talk about horse sport. He grew up in the sport of show jumping with his mother, an international rider, and began equestrian sports commentating in 2001. Steven has had great success organizing shows as well. With a long list of events on his resume, Steven has commentated at many shows including multiple Olympic Games, European Championships, World Championships, over 100 World Cup Qualifiers, and over ten years on the Longines Global Champions Tour. His voice is a staple at WEF and other shows in the US and abroad.

Connect with Steven:

X: https://x.com/stevenwilde1
Facebook:...

Over two decades ago, Amber started a successful business focused on helping performance horses with behavioral issues. However, she soon realized that a major part of the horses' problems stemmed from the humans, and at that time, no one was addressing how to support the human side of things. While Amber knew there was a disconnect, she wasn't sure what to do about it, so she continued to train horses to be safe for humans instead of also working towards making humans safe for horses.

Years later, Amber experienced a life-changing moment that helped her understand the power of energy....

Lauren Maas is the executive director of Canter California and Canter USA, non-profit organizations providing retiring Thoroughbred racehorses with opportunities for new careers by helping to place, rehabilitate, and retrain these amazing athletes.

It began leasing her first love, a 1985 OTTB gelding named Sunny, just before her eleventh birthday. Lauren’s love of thoroughbreds has continued and grown ever since.

After holding multiple volunteer positions throughout the years, Lauren became the executive director of 501c3 thoroughbred aftercare organizations CANTER California and CANTER USA, which has placed more than 25,000 OTTBs in a new home. Lauren has been hard at work...